
Labubus are figurines that the internet has been obsessed with recently. In every video, there’s a tiny rabbit, a baby-shaped toy, attached to someone’s purse, on someone’s shelf, or being unboxed in a video. The toy has even reached mainstream celebrities. Cardi B posted a decorated Labubu Christmas tree on her Instagram story for her daughter, Kulture.
While it’s understandable why the toy is popular amongst children, it doesn’t explain why adults are ecstatic over getting a toy. The new mainstream content, like Labubus, is a prime example of how social media is leading us into overconsumption.
Labubus come in boxes that are called “blind boxes”. When buying the toy, you have no idea which Labubu you’re getting. The excitement of not knowing ties into the “need” to buy more. The disappointment of not getting the Labubu wanted also leads to buying more.
This isn’t just seen with Labubus. There are a ton of different brands of figurines that do the same thing. Some examples would be Sony Angels, Hirono Figurines, Smiski, and Miffy. Each box ranges above $10, sometimes hitting closer to $30.
It is understandable why Labubus and their competitors are admired by the internet. They’re cute and appealing to many as decorations and or accessories. I myself have considered buying a box or two due to their cute-appeal. It’s not only exciting to see what toy you’ll get, but it also can be fun to collect them. Along with their appearance, their pricey-prices are appealing as well.
Though many online shoppers strive for lower-priced items, they admire what they can’t afford. The idea of having an item that isn’t cheap fuels us with excitement. We feel as though we’ve gained status in society because we have the money to afford what the wealthy buy. Having the money to buy a lot of wants is a flex, especially in a world where our needs are rising in price. Our spending habits all tie back to the world’s social hierarchy.
Some may claim that the trinkets aren’t extremely costly. To that statement, I say for the size and quantity of the item, they are. A box for Labubus are often $19.99 and can range to hundreds depending on the amount and size of the blind box you’re buying. Buying two boxes equates to $39.98 for two figurines. Pop Mart, the company that sells Labubus and many other trinkets, allows the consumer to buy a particular series of ten Labubus for $209.90. These figures are two inches tall and four inches wide; pretty small figurines. The amount of money put into these toys is wasteful, especially for their size, quality, and quantity.
It’s completely fine to splurge a little on wants. Buying a decoration for yourself here and there is fine. Yet, when the narrative starts to shift into putting your wants before your needs, that’s when things become toxic. Spending large sums of money on items that can’t be used, aren’t very big and will soon vanish due to trends fluctuating, isn’t smart and is uneconomical; especially for adults who have larger responsibilities. We’re buying unnecessary items simply because they’re trending; even more so because celebrities and influencers are buying them.
Overconsumption is taking over and promoting putting our wants before our needs. Labubus are just one of the many items that we overspend on. The items simply give us instant gratification for a day, and it fades by the next, leading us onto a conveyor belt of never-ending purchases. It is far deeper than instant gratification.


























